Most Fanatic™


Cellular\Web Premium Service

 

Most Fanatic is an innovative IVR\Web service that analyzes and evaluates the human voice, to determine who that greatest fan really is.

Based on an automated system, Most Fanatic is a first-of-its-kind service that detects and measures passion and excitement from a caller’s voice. If your caller is the most adoring fan of a celebrity, sports team, product, or television show, Most Fanatic will prove it!

The Most Fanatic service allows callers to express themselves candidly, while automatically analyzing their responses. The software is compatible with mobile\ landline and web communication, and is language-independent, analyzing calls in any language.

Most Fanatic is designed for mobile operators, marketing campaigns and radio stations that promote listener competitions to determine the most fanatic consumer of a product or service, the truly addicted shopper, or the wildest celebrity fan. Most Fanatic will give your target concept increased market exposure as well as reinforce brand recognition through contest-based campaigns.

The service is based on SP’s SENSE™ technology, an advanced voice analysis technology that analyzes specific properties in the voice to detect and measure a wide range of emotions, including passion, excitement, concentration and embarrassment. By detecting minute, involuntary changes in the voice during speech, the system measures levels of enthusiasm, as well as determining whether the caller is in fact, genuine.

How it Works

Based on the fundamentals of IVR, the Most Fanatic marketing platform invites callers to talk about your company’s product, their favorite celebrities, or their pastimes for at least 30 seconds, while the system analyzes the caller’s voice. Three key parameters are analyzed – Concentration, Excitement, and Embarrassment. The system then measures each parameter to generate a “fanaticism” score, ranging from -1,000,000 to +1,000,000. The higher the level of excitement and concentration detected, the greater the overall fanatic value. Should the caller feel embarrassed when talking, the overall fanatic value is reduced. The caller remains on the line and waits for the “Most Fanatic” analysis results. Call charges may vary depending on the nature of the campaign and format (premium IVR telephone number or toll-free calls).

 

Applications

The Most Fanatic service allows companies to identify and reward their most enthusiastic and devoted customers. Using a gender, age, and ethnicity-neutral method, Strategic Project Nemesysco’s SENSETM technology provides a fair, unbiased selection process. Companies can create and promote interactive and entertaining customer feedback services to reinforce products or brand names. Content is self-generated by the service, as the caller simply talks about his/her passions, and why they should be considered the most fanatic. Recorded caller testimonies become the focal point of any media or marketing campaign. The incentive to win encourages callers to deem themselves most fanatic, and ultimately, raises awareness and the audience’s perception of the advertised product or brand.

With this easy, yet powerful cellular service, companies can generate enthusiasm, enhance brand loyalty, and build a positive image for both products and concepts, with a minimum investment in content and media programming. It’s as simple as picking up the phone and calling in!

STRATEGIC PROJECT ENTERTAINMENT

This service is based on LVA (Layered Voice Analysis), a unique and patented security-level voice analysis technology designed for truth verification and detection of deceit.

SENSE™ Technology

SENSE is the consumer version of this security-level LVA technology. Using a series of patented signal processing algorithms, SENSE identifies various types of stress, cognitive processes and emotional reactions, which together, make up the emotional structure of an individual at the time of voice capture. While SENSE utilizes a subset of LVA’s analytical parameters, the technology is based on the same core mathematical engine.